BH/MID-CITY— Barman Julian Cox is finger blasting a new batch of alcoholic beverages at both Picca and Playa . Picca’s fall bevys roll out October 18, and all new additions are reduced to $9 after 9PM on launch date. Meanwhile, Cox’s new list at Playa hits October 20 and the added drinks are reduced to $9 from 5:30-7:30PM on launch date. [EaterWire] AROUND TOWN— Grub Street says that producers are casting for some type of new reality show in which LA food bloggers compete in various challenges that “showcase their wit and expertise as a food connoisseur.” [Grub Street] SANTA MONICA— The Unemployed Eater hears that chef Noel Brohner , formerly of 31Ten Lounge on Main Street, might help to launch a pizza program at the soon-to-open Areal , also on Main Street. [TUE] [Photo: The bar at Picca.] More here: EaterWire : Fall Cocktails at Picca and Playa, New Food Blogger Reality Show, MORE!