Google AdWords Management Services Can Save You… | MyPRGenie Google AdWords is the Internet giant’s advertising program that can affect a website’s monetary intake. Here’s the gist: AdWords is an online marketplace that allows business owners to bid on keywords that can help their company gain visibility through ads placed on Google . The program generates pay per click advertisements that appear in search results under the search engine’s Sponsored Listings section. Utilizing a process known as contextual targeting, Google then matches ads to relevant searches. In short, it’s a critical tool for any company that aspires to advertise successfully on the Internet. Branding Los Angeles , a full-service marketing and Web Design agency, specializes in Google Adwords and can help you optimize your Google AdWords strategy, helping you to gain customers and maximize monetary profits for your business.