Posts Tagged ‘ harvard-business ’

Yelp Wanted: So, is Yelp killing chain restaurants?…

October 4, 2011
Yelp Wanted: So, is Yelp killing chain restaurants?…

So, is Yelp killing chain restaurants? Maybe, says this report from the Harvard Business School [warning: PDF]. The report suggests chains have suffered a decline in market share since consumer review sites like Yelp debuted, and also finds Yelp can help smaller restaurants with good reviews increase revenue. [HBS via WaPoM ] See more here: Yelp Wanted: So, is Yelp killing chain restaurants?…

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