The Big Bad World of SEO | Tips to Higher Ranking | Website Growth : For those of you that read the paragraph above and either reach for the computer-off-switch or for the bottle, take a deep breath. The big bad world of SEO isn’t so scary after all. Here are a few tips to settle your mind: First, try and think of SEO as the perfect advertising tool. You can market your website with exact search terms that are directly applicable to your business. Long tailed keyword searches are usually how people google anyways.